August 27, 2026
A buyer we spoke with this spring had already done the homework. He pulled comps from Fredericksburg, from Blanco, from a ranch outside Wimberley, and set them next to a homesite listing near Columbus. His assumption, reasonable enough after a decade of Hill Country headlines, was that the Hill Country would come in higher per acre. It didn't. When he ran the numbers again using Texas A&M's own land market data instead of asking price alone, the coastal prairie stretch that includes Colorado County was running ahead, not behind.
That surprise is worth sitting with, because it changes how a serious buyer should shop these two markets against each other. The reflex is to treat Hill Country limestone as the scarce, premium product and everything east of it as the value play. The state's own numbers, tracked quarterly by the Texas Real Estate Research Center at Texas A&M, say the opposite has been true since at least the third quarter of 2025.
TRERC divides Texas into seven land market regions and reports a moving-average price per acre for each one every quarter. Colorado County falls inside Region 5, which TRERC calls Gulf Coast-Brazos Bottom. The Hill Country buyers picture when they say "ranch country" sits in Region 7, Austin-Waco-Hill Country.
Here is how the two have actually tracked across TRERC's last three published reports:
| Region | TRERC report | Price per acre | Year-over-year change |
|---|---|---|---|
| Gulf Coast-Brazos Bottom (Colorado County's region) | Q3 2025 | $11,423 | +13.6% |
| Gulf Coast-Brazos Bottom (Colorado County's region) | Year-end 2025 | $11,502 | +10.6% |
| Austin-Waco-Hill Country | Q3 2025 | $7,704 | +3.4% |
| Austin-Waco-Hill Country | Year-end 2025 | $7,911 | +8.15% |
| Austin-Waco-Hill Country | Q2 2026 | $8,040 | +8.63% |
Hill Country prices are climbing too, and climbing at a faster percentage clip lately. But the gap in dollars held at roughly $3,600 to $3,700 per acre across both of the periods where TRERC reported both regions side by side. A buyer cross-shopping the two markets on price per acre alone would be pricing the coastal prairie stretch as the premium region, not the discount one.
Part of why the comparison feels off is that the two counties were never meant to sit on the same chart. TRERC's land market areas, the smaller geographic slices that roll up into each of the seven regions, have long placed Colorado County alongside Fayette, DeWitt, Gonzales, and Lavaca counties. The Hill Country counties buyers actually mean when they say "Hill Country," Bastrop, Caldwell, Hays, Lee, Milam, Travis, and Williamson, sit in a separate land market area entirely, one built around the Austin corridor rather than the coastal prairie between Houston and San Antonio.
That distinction matters on the ground too. Colorado County's own acreage runs through towns like Weimar, Alleyton, Sheridan, and Garwood, all of it flatter and closer to Houston than anything west of the Balcones Escarpment. It is a different kind of dirt, sold to a different kind of buyer, and the state's own data has quietly reflected that for years.
Before anyone reads this as "Colorado County land appreciated 13.6 percent in a year," it is worth slowing down on how TRERC builds that number. In its year-end 2025 commentary, the research center noted that the Gulf Coast-Brazos Bottom region's price gain was tied in part to a 13 percent year-over-year drop in typical tract size compared to 2024. Smaller parcels sell for more per acre than larger ones almost everywhere in Texas. A region that sees more of its transactions shift toward smaller tracts will show a rising price per acre even if no single property is actually worth more than it was the year before.
TRERC's own separate breakdown of small versus large tracts makes the size effect impossible to miss. As of the fourth quarter of 2025, small tracts in the Hill Country region were selling for $17,529 per acre, more than double the region's own $7,911 blended average for the same period. Same region, same quarter, two very different numbers depending on how big a bite the buyer wanted. There is no reason to assume Colorado County's land behaves any differently.
Put plainly, part of any headline appreciation number is buyers wanting less land, not sellers commanding more for the same land. That is not a knock on the region. It is a signal about who is buying in it. Fewer 500-acre working ranches are trading hands, more homesite-scaled recreational tracts are, and the math of price-per-acre averages does the rest.
This is exactly the kind of detail that gets lost when a buyer glances at a regional average and treats it as a quote for their own deal. Two tracts in the same county, same road, same water access, can land on very different sides of that average depending on size alone.
The tract-size story only tells part of it, though. Even in the region famous for scenery rather than acreage math, TRERC's second quarter 2026 report ties Hill Country's continued climb directly to demand for recreational and homesite properties, the same category of buyer driving activity along the coastal prairie. Neither region's recent strength comes from row crop economics or cattle carrying capacity. Both are being priced by people who want a place to build a house, run a dog, host a weekend, and leave the working parts of ranch life to someone else.
That is a useful thing to know if you are deciding between the two. You are not choosing between an agricultural investment and a lifestyle purchase. You are choosing between two versions of the same lifestyle purchase, priced by two overlapping buyer pools who happen to be shopping different terrain within two hours of Houston or Austin.
If a Hill Country tract and a Colorado County tract are sitting side by side in your notes, price per acre from a regional report is a starting point, not a conclusion. A few things worth doing before you let that number do the talking:
Ask what size tract the comp is built on, not just its region. A $/acre figure pulled from a 20-acre sale means something different than one pulled from a 300-acre sale, even inside the same quarter and the same region.
Separate raw acreage from what is actually delivered on it. Fencing, road access, water, and any existing structures move value more than the acreage count by itself, and none of that shows up in a regional average.
Recheck the date on any number you're handed. TRERC revises its moving averages as more sales get verified, so a figure quoted from a year-old article may already be a full quarter or two out of date by the time you're using it to negotiate.
None of this means Colorado County land is overpriced, or that the Hill Country is a bargain hiding in plain sight. It means the two markets are close enough in dollar terms, and different enough in what actually drives those dollars, that neither one deserves the reflexive premium label buyers have been giving it.
Does this mean Hill Country land is a worse investment than Colorado County land? Not on this data. Both regions have posted year-over-year gains in every TRERC report cited here. The point is that the price gap has run the opposite direction of what most buyers assume, not that one region is winning and the other losing.
Is Colorado County priced the same everywhere? No county-wide average behaves that way. A tract along the Colorado River bottom near Alleyton carries different value drivers than one closer to Weimar's I-10 frontage. Region-level TRERC data is a useful benchmark, not a substitute for pricing the specific property in front of you.
How often does this data actually update? TRERC publishes a new quarterly report roughly two to four months after each quarter closes, so the most current numbers available at any given time are typically a quarter or two behind. That lag is worth remembering any time a listing or article quotes a "current" price per acre.
If you are weighing acreage near Columbus against something further west and want to see what those numbers actually translate to on the ground, including finished homesites, fractional villas, and the membership access that comes with them, Big Easy Ranch Living can walk you through it property by property. Request the Dream Book and schedule a private consultation, and we'll help you read the comps the way someone who works this ground every day actually reads them.
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